A successful digital campaign requires strong email marketing. It is also one of the more affordable options to get your company’s message across. However, crafting your mailer list is only a small part of the process. The right email marketing tools provide different ways to engage with your subscribers and customers at various campaign stages, including personalized content and automated follow-ups. The right tool helps optimize engagement and automate the campaign efforts.

Constant Contact
It is one of the fastest and most extensively growing email marketing campaign software for businesses. It is beginner-friendly software and is very easy to use. You can use the tool to manage your contacts, email lists, edit your marketing calendar, email templates, and a lot more. Every account provides you with entry to emails and assures easy reporting and tracking. It also comes with Facebook ads integration, in-built tools enabling social media sharing, list segmentation, a free image gallery, and a potent eCommerce integration for Shopify stores. Constant Contact’s Email Plus accounts come with excellent features, such as coupons, surveys, polls, drip campaigns, email automation, subject line A/B testing, and online donation. In addition, their customer support is responsive.  

Sendinblue
It is an all-in-one platform covering several business communication types, such as CRM, Chat, Facebook, SMS, and Email. The company’s primary objective is to help you focus on vital tasks and leave the rest on autopilot with automation. This tool also enables you to create professional emails quickly, all thanks to its email builder. With SMS marketing, chat, automation, Inbox, and CRM, building compelling campaigns will be easy. In addition, to attract new leads, Sendinblue has an in-built FB Ads feature. 

Hubspot
Hubspot provides you with a featureful and reliable email marketing tool that is ideal for growing your business. The good thing about Hubspot is that it is free to use. With a simple drag-and-drop builder, you can create professional marketing emails to grow and engage the audiences. The emails that you design with HubSpot are pixel-perfect. If you wish to design customized touch-point for your users, you can use the HubSpot CRM, wherein you can add details such as the company name and first name to make the users feel personally addressed. 

Omnisend
This software provides a comprehensive email marketing automation platform that serves eCommerce brands quite well. You can use this software to expand your sales and boost newsletters with segmentation, automated emails, and SMS. Omnisend comprises welcome series, in-built automation for cart abandonment, and traditional emails to offer seamless buyer engagements.