Whether you’re starting a charitable organization, store, or personal blog, you need to establish your brand. That’s not all. Creating a brand requires hours of research, planning, and, most importantly, a logo, which is a symbol that represents the brand. The logo is not just meant for marking products, it is a key part of brand identity. So, designing a logo also requires careful consideration, but this process can be inexpensive if done right.

• Think about your audience
  One of the major steps to creating a successful brand is to understand your audience, and this holds for the brand logo design as well. Your logo should not alienate your audience but should convince them to join you. Understanding the demographic helps you understand the colors you can use as well as the artwork you can create.
• Color is everything
  After you know your audience, you can narrow down the color palette by a whole lot. Colors send out a whole bunch of messages. Some send out messages of reliability, while others showcase passion and strength. You must keep this in mind if you want to create your logo design for free.
• The font matters too
  Along with a carefully chosen color, you would want to use a professional font that will draw attention to your brand logo. Choose from the four main types of fonts wisely. That said, don’t hesitate to step away from the norms and try on different styles if you have a more creative blog or website.
• Try out different versions
  Remember, making just one logo will not suffice. You need to make different versions and run it by people to help understand which design works and which one is not as effective. Not to mention, you can also use different versions of the logo on social media.
• Pick out a logo designing tool
  Once you’ve got the design down, you need to start actually creating the logo. To create a logo design for free, you can choose from a wide range of online tools like Tailor Brands, Wix, Canva, and many more.