The Lucky Brand was initially a jeans company which is headquartered in America as a denim company around 1990. The founders of Lucky Brand are Gene Montesano and Barry Pearlman. They moved on to jackets, sportswear, accessories quite slowly and by the end of December 2013 Lucky Brand jeans were acquired by Leonard Green & Partners for around $225 million. This jeans brand had a lot to do with denim, and they were a similar icon like Levi’s to the Americans.

Lucky Brand is a beautiful style brand that has always promised to give the bohemian style being this as the major value proposition for customers. Some Lucky Brand jackets even have phrases “LUCKY YOU, ” and this is behind the shield. When the brand expanded its product line to kid’s section for children aged 10 and above, the company started earning more revenue. Now Lucky Brand has stores around the globe, and the products are made in Indonesia, China, Peru, Vietnam, Mexico, Sri Lanka, etc. The next best part about Lucky Brand is that these Lucky Brand jackets are all handmade. The chairman and chief executive office of Lucky Brand jackets have marketed the brand as quite premium but worth it. The ranges in their website had Lucky Brand jackets with as low as approximately $99 to as high as approximately $149. Their competitors were Levi’s, Diesel, Flying Machine, Frame, Banana Republic, Gap and guess even for their apparels section. Brand ambassadors of Lucky Brand are the fashion apparel industry stars mostly models and those who choose to stay with bohemian outlook. This is around $225 million shares company, and they globally present themselves with more than seven times.