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Digital marketing courses to check out

While digital marketing was always a booming industry, post-Covid-19, it has picked up its pace. Brands and services that stuck to conventional offline marketing methods also adapted to the norms of digital marketing. It is the future, and it will evolve with every passing year.

University of California, Irvine Division of Continuing Education (UCI)
The public university ranks 9th across the country, and its Digital Marketing & Communications certificate program polishes skills like analytics, writing, design, research, and strategic marketing planning.

The course provides professional training to the students to make business decisions and drive marketing plans. This course syllabus includes Marketing Research & Strategy Planning, Dynamic Product Management, and Integrated Marketing Communications. Students can also opt for training in Marketing Performance Optimization and Digital Marketing Tactics & Trends. The six months course costs $2,850, and the Irvine division ranks #2 among the top 7 digital marketing courses in the USA.

Engagement and Nurture Marketing Strategies, Coursera
This is a free digital marketing course on Coursera in partnership with Northwestern University. The university specializes in social media marketing, making it an ideal choice for professionals wanting to polish their skills in said field. The one-month course includes a program structure of Social Strategy Overview, Engagement Strategy, Nurture Marketing Strategy, and Developing a Blog. The student can select their start date at their convenience.

Masters in Digital Marketing, Rutgers Business School – Newark and New Brunswick
This MSC course in Digital Marketing is wholly online. Its duration ranges from 9 months to 54 months, depending on whether the student opts for a part-time or full-time course. The application deadline is August 2021, and classes begin in October 2021. This AACSB-accredited program boasts of 30 credit programs that help digital marketing professionals learn trending tactics from market experts. The semesterly fees for a full-time course are $13,860, and a part-time course costs $3,465.

Digital Marketing Course, Google Digital Garage

This online platform by Google offers digital marketing professionals various online courses. This beginner’s course includes 26 modules in spread over 40 hours. It is a free course that is backed by an authentic Digital Marketing Certificate from Google. This course is open to people of all nationalities and all academic backgrounds. On completion of all modules, the student can download their certificate from Google’s platform.

Content, Advertising & Social IMC, Coursera
This course is created by Northwestern University, which includes four modules in a duration of 8 hours. This intermediate-level course includes how professionals navigate the current media landscape and how to develop engaging content. A panel of industry experts share tips and tricks about online platforms that help the students understand how to use specific platforms optimally. This free module also includes a comprehensive overview of marketing communications strategy and how it is utilized around the world. The panel will additionally impart vital trade secrets of advertising on social media platforms. At the end of the module, students will be given a digital certificate that they can add to their resume as well as LinkedIn profiles.

Introduction to Personal Branding, Coursera
Created by the University of Virginia, this online course focuses on developing a personal brand and sustaining it. This part-time one-month course includes a program structure with Introduction, Overview of Personal Branding, Building Brand’s Infrastructure, Establishing Brand’s Digital Home, A Maintenance Plan, and of course, Online Identity. If you’re planning on expanding your home business, it is advisable to take a look at the scope of this Personal Branding course.

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