Running your own business can be the most wonderful and fulfilling experience; however, to sustain it, you not only need a dedicated team and quality products but also the right marketing plan. And one of the cheapest and most effective mediums for promoting your brand is the Internet. But before considering any social media platforms as a channel for advertising, you should build a website. This is because having a website lends more credibility to your brand.

In simple words, a website builder enables you to customize and create a website in no time. The best part is that you don’t need to have knowledge about coding or UI (user interface) design. Therefore, if you are setting up a website for the first time, this can work as an advantageous and low-cost alternative.

What are the benefits of using a website builder?

• No technical skills required
  Website builders cater to an audience who has a limited or zero knowledge about coding. The website software comes with a user-friendly interface that includes a drag-and-drop format, which easily allows you to move any element. Moreover, you can upload images and text, all without writing code lines and FTP (file transfer protocol) handling.
• Easy edits
  As website builders are based online, the web files are hosted on the server of the service provider. In other words, you can access your website to make edits or publish new content from any device, at any time.
• A variety of design templates
  Usually, graphic designers are responsible for creating an engaging user interface and design. Fortunately, a website builder is equipped with professionally designed templates. Furthermore, these are customizable, so you don’t have to worry about being stuck with a template that is unimaginative for your taste.
• Applications
  Most website builders come with a range of applications which could be built-in or provided by third-party providers. These can help improve the functionality of your website. However, not all of these are free of cost.
• Quick and easy updates
  Due to the nature of the website builder, you can quickly make updates regarding new products, features, announcements or news. Moreover, if you spot any anomalies, you can correct them in a jiffy.
• Affordable
  Creating a website with the help of a professional will require you to spend a considerable amount of money. Making such an investment is often problematic if you have limited funds. A website builder, on the other hand, is comparatively affordable. So, you can land a beautiful-looking site at an amazing bargain.

Who should use a website builder?
Anyone can use website software, but they can come in handy in the following situations.

• You have a limited budget
• You have to launch the website quickly
• You don’t have the necessary coding skills to build a website from scratch

Which are the top website builders for small businesses?
The following are some of the top website builders for small businesses.

• Drupal
• Joomla
• Squarespace
• Wix
• Weebly
• WordPress

Building a website doesn’t mean that the job is done. To get the sales up and running, you will need to ensure relevant traffic and brand-customer interaction, which can initially come across a challenge for new or small businesses. To deal with this little hiccup, you can hire a search engine optimization (SEO) company. An SEO company is responsible for helping you achieve your sales goals by implementing content-oriented strategies that render the following.

• Quality traffic
• Better site visibility and rankings on major search engines
• Relevant interactions and conversions